Oğuz Kuş is research assistant and PhD candidate in the field of PR at Istanbul University. He received his BA degree from Marmara University, Faculty of Communications and MA degree from Istanbul University, Institute of Social Sciences. He has been part of various international academic activities and he has realized a research trip to Vilnius University, Lithuania for 3 months in order to conduct research on his MA thesis. Previously, he was co-founder of awarded web Project Dadatart and worked as a part of digital marketing team of Toshiba Turkey. Now, he conducts research on digital communication, big data, data mining and content marketing.