Kosta Petrov is the Founder and Chief Experience Officer at P World, one of the world’s leading events agencies, operating in 30 markets across Southern Europe, Central Asia, Africa, Middle East and North America. P World is also the first ever international agency to organize a global business event in the Islamic Republic of Iran. Kosta regularly writes for the US edition of Huffington Post and is a bestselling author in Macedonia. He is also the editor of the Little Black Book of PR, the first ever book on PR written by practitioners for practitioners. For his contribution in the industry in 2013 and 2014 Kosta was included in Kongres Magazine’s List of 30 Most Influential People in the European Events Industry.